Culinari
Recipes, reels, stories and food creators, together in one place.
Culinari brings recipes, videos, articles and food creators together in one app. Watch food reels, explore longer cooking videos, discover recipes worth making, read food stories, and find inspiration for your next meal, from simple everyday dishes to chef-level technique.
The problem
Food inspiration is scattered. Short videos live in one app, recipes in blogs, and stories in newsletters. Cooks lose their place mid-recipe, struggle in kitchens with poor signal, and creators have few ways to be supported for the work they put into teaching.
The goal
Build one warm, fast home where people discover what to cook, learn how to make it, and enjoy the people behind the food, while giving creators a real way to earn from their craft.
Discover
Mapped how people actually cook: scroll for inspiration, check a recipe, then glance back at it with messy hands. Every flow was designed around that rhythm.
Design
A cream and orange interface where food photography leads. A personalised feed, a Trending shelf and creator stories sit on one calm home screen.
Build
React Native and Expo with Supabase behind it for accounts, feeds, follows and subscriptions, plus offline storage for saved recipes and smooth Reanimated transitions.
Ship
Released on the App Store and Google Play, with privacy and account controls built in from day one.
A feed made for your taste
A personalised For You feed plus Trending dishes, short videos and culinary stories from home cooks, chefs and creators you follow.
Recipes made for real cooking
Structured ingredient lists and clear, sequential steps you can glance at without losing your place while the pan is hot.
Reels and long recipe videos
Bite-sized vertical videos about technique, sizzle and plating, alongside longer step-by-step cooking videos.
Creator food stories
Photo-led articles and kitchen notes covering hidden food spots, culinary tips and the history behind iconic dishes.
Your digital recipe book
Custom collections for favourites, with saved recipes, liked posts and recently viewed dishes one tap away, online or offline.
Support the people who cook
Follow creators for free, subscribe for full recipe archives, or send gifts, with simple controls for privacy and notifications.
Under the hood
Video infrastructure
Cloudflare Stream integration for uploading, encoding and delivering recipe videos and reels.
Backend architecture
Cloudflare Workers handle the API layer, with Supabase as the database.
Mobile performance
Feed optimisation, video preloading and caching keep scrolling smooth and playback instant.
Data integrity
Authentication, access control and user-specific interactions such as follows, likes and saved recipes.
ReflectionCooking apps fail when they treat the kitchen like a desk. Designing for sizzling pans, poor reception and glances instead of long reads shaped every decision, from structured steps to offline access.